The BlueIvy team was tapped for 360-degree marketing support for the AirTerra market entry. Starting with garnering publicity surrounding the company’s launch, BlueIvy moved into assisting the web development team in SEO-focused copywriting, writing blog content, consulting on advertising, developing a trade show strategy, and handling all social media. BlueIvy simultaneously developed and placed thought leadership content bylined by Beabout that introduced AirTerra’s disruptive logistics model to a targeted business audience of logistics leaders.
With AirTerra’s acquisition by American Eagle Outfitters (AEO), BlueIvy executives were brought aboard the publicly traded company’s PR team to develop publicity initiatives that highlighted the unique relationship and robust capabilities. American Eagle Outfitters, Inc. is a leading global specialty retailer with American Eagle and Aerie merchandise available online at more than 200 international locations in 25 countries.
The EnterWorks solution is a Multi-Domain Master Data Management (MDM) and business process automation solution provider that powers 2400+ brands including Fender, GSK, Thomson Reuters, Mary Kay, IDEA, US Foods, Ecolab, Carhartt, Rich Products, and many more. The EnterWorks platform is highly ranked by industry analysts as a Multi-Domain Master Data Management hub with deep Product Information Management (PIM) and Digital Asset Management (DAM) capabilities. Their flexible platform enables customers to deliver high-quality data and experiences across systems, channels, and audiences.
In 2020, EnterWorks was acquired by Winshuttle. Over 2,400 enterprises across the globe trust Winshuttle’s automation, product information management (PIM), and multi-domain master data management (MDM) software to drive business results at scale, become more agile and transform digital into a competitive advantage.
When GenH2 partnered with BlueIvy Communications to publicize the company’s industry leadership in hydrogen infrastructure solutions, a core component of our efforts was to raise the profile of Cody Bateman, the founder and CEO of the Titusville, Florida-headquartered technology company. To do so, we created a robust thought leadership platform to support Bateman’s wide recognition as a visionary and expert in this niche industry. To end goal, attract media attention, investor interest and support the GenH2’s overall growth.
Slash Fitness is a state-of-the-art personalized indoor training facility located in East Delray Beach, Florida. Offering personal and group training, Slash Fitness is ideal for men and women of all ages and fitness levels. During Slash Fitness group classes, the coach puts participants through a 45-minute workout consisting of cardio, as well as endurance, strength and functional fitness components. Since opening its doors seven years ago, Slash Fitness has focused on building a positive, healthy and inclusive community – making it one of the premier fitness facilities in South Florida.
JARC Florida is a non-sectarian organization based in Boca Raton that provides group homes, apartments, and vocational training for adults with developmental disabilities. They strive to assist each individual with becoming all he or she is capable of being and encourages this growth in a caring, nurturing environment. It is the mission of JARC FL, in partnership with the families of its clients, to promote independence, dignity, and self-respect to create more fulfilling lives.
The Delray Beach Open by VITACOST.com (www.YellowTennisBall.com) is a yearly stop on the global ATP Tour and a favorite “socially-sporting” experience for locals and tourists alike. It is world renowned as the place to be for both on- and off-the-court action and is held in Delray Beach, Florida at the Delray Beach Stadium & Tennis Center. Each year the Delray Beach Open by VITACOST.com brings world-class tennis players and thousands of visitors to Delray Beach and Palm Beach County. In 2010, the tournament received the Discover The Palm Beaches Florida’s annual Providencia Award for its extraordinary contribution to tourism. The City of Delray Beach was also a finalist for the USTA’s “Best Tennis Town” Award and in 2003, the tournament was the recipient of an “ATP Award of Excellence.”
Amplifi is a strategy and information management consultancy that helps the world’s leading brands, retailers, distributors and manufacturers harness the power of their #1 asset: THEIR DATA. Amplifi provides best-in-class data consulting services that address the entire information value chain from strategy, solution definition and design to implementation of information management technologies and solutions. Consistently recognized as a leader by Gartner on the Market Guide for MDM External Service Providers report, Amplifi provides strategic consulting and implementation services for industry-leading B2B and B2C companies through its global offices.
Pike & Lustig hired BlueIvy Communications to build up brand awareness of their firm in South Florida – specifically West Palm Beach, Miami and Palm Beach Gardens. They wanted to stand out from other law firms in the area as the authorities on Business Litigation, Personal Injury Litigation, Insurance Litigation, and eventually as the go-to law firm for Business Interruption Insurance. Their messaging was that they are the law firm that can handle the hardest cases – those that involve fraud, conspiracy, aggressive, and cut-throat issues.
Through strategic public relations and communications activities, BlueIvy Communications successfully turned Dezerland Park into the family entertainment center of choice in the Miami area. Dezerland Park was featured in a variety of outlets for its ever-expanding, family-friendly attractions including: Miami Herald, South Florida Sun Sentinel, RePlay Magazine, The Palm Beach Post, South Florida Business & Wealth Magazine, Go Latinos!, and South Florida Business Journal.
Blue Ivy garnered publicity in numerous south Florida media outlets, including both print and television. Working closely with Dr. Rubiniwicz we researched news opportunities and offered his thought leadership, for example during Prostate Awareness Month and tying in to coverage of TV personality Al Roker’s prostate cancer diagnosis as well as topics related to men’s health.