When interior designer Nikki Levy found herself the subject of false, unfounded online commentary, she called in the expert crisis communications team at BlueIvy Communications. With time of the essence, BlueIvy sprang into action to implement a public facing initiative. The goal was to enhance the reputation of Nikki Levy Interiors, a Palm Beach County-based interior design firm widely recognized for its individualized and personalized approach, known for an unmatched rolodex of top local and national vendors and partners.


In order to minimize the visibility of online chatter and maximize the stellar local reputation of Nikki Levy and her team, BlueIvy Communications deployed a proactive public relations strategy that focused on immediate, impactful positive publicity across Palm Beach County. Our reputation management tactics encompassed:

  • Drafting a steady cadence of news releases, highlighting company milestones that were hand-pitched and posted on wire services
  • Developing local TV and newspaper pitches to showcase Nikki Levy’s design expertise
  • Writing and placing bylined Op-Eds
  • Creating advertorial content for magazines


As a result of the BlueIvy team’s quick and insightful publicity efforts, Nikki Levy Interiors garnered thousands of positive impressions across TV, web and print outlets that successfully raised the company’s profile, enhanced Nikki’s personal leadership reputation, increased searchability and SEO, and created a body of positive press clippings that drove the negative online chatter into the deep recesses of Google.

An op-ed bylined by Nikki Levy and explaining her expert views on interior design was featured in the Delray Sun.

Nikki Levy appeared on WPTV News to discuss her successful pandemic business strategy.

A full-color advertorial ran in the widely read Boca Observer magazine.