When GenH2 partnered with BlueIvy Communications to publicize the company’s industry leadership in hydrogen infrastructure solutions, a core component of our efforts was to raise the profile of Cody Bateman, the founder and CEO of the Titusville, Florida-headquartered technology company. To do so, we created a robust thought leadership platform to support Bateman’s wide recognition as a visionary and expert in this niche industry. To end goal, attract media attention, investor interest and support the GenH2’s overall growth. 


The BlueIvy team developed a personal, highly customized website for Bateman, to create an online presence of Cody personally as a visionary and leader in the industry. We designed the site and wove a narrative around Cody’s leadership in the field of liquid hydrogen, cryogenics, and his work with NASA and the Department of Energy. The content we created for the website became the basis of a public relations campaign that included the placement of bylined articles and op-eds as well as a cadence of news that has kept Cody front-and-center in industry and financial circles, and beyond.


The Cody Bateman website – – launched in fall of 2021 and features blogs, a timeline of Bateman’s life, articles, interviews, and much more.  Bateman’s thought leadership articles, interviews and op-eds have appeared in the Orlando Sentinel, H2View, Fuel Cell News, Spectrum News, Orlando Business Journal, and a plethora of other targeted publications.
We also ensured that Bateman was prominently featured in the news announcing GenH2 participation in a consortium of public, private and academic experts led by Shell International Exploration and Production, Inc. (Shell), a subsidiary of Royal Dutch Shell plc and his role in pioneering an ambitious path to enable large-scale liquid hydrogen (LH2) storage for international trade applications.
As a result of our efforts, Bateman was invited to the Main Stage at the prestigious BTOES (Business Transformation and Operational Excellence Summit) in December of 2021.