There is nothing more powerful in today’s business world than an unbiased recommendation or an objective affirmation. And that is why the value of PR has never been stronger. At BlueIvy Communications, we are focused on building each of our client’s brands in the media through proactive and strategic public relations. BlueIvy Communications provides a full range of public relations services for our clients, including:
Utilizing media-appropriate language and SEO-friendly terms, we draft and edit press releases that clearly communicate your company’s message in a way that captures the attention of media and reaches your target market.
When a business or organization is communicating about an event or specific happening, a media alert may be the best option because it focuses on the who, what, when and where and can quickly convey valuable information to the right audience.
Equally important to the information contained in a press release is the quality of the media outlets to which it is distributed to (via phone, email, wire service social media, etc.), and the strength of relationships your public relations agency has with local, national and trade media. BlueIvy is able to craft media lists specific to your market, industry, and interest to ensure we are reaching the right people.
After the press release has been drafted, BlueIvy Communications can distribute the release to targeted media through phone, email, and personal relationships with individual outlets as well as a variety of reputable wire services (BusinessWire, PR Newswire, PRWeb, PRLog, etc.) and social media platforms.
The ability to craft and ultimately “pitch” a story to a client’s targeted media lists is a critical skill that BlueIvy Communications has perfected. Media pitching has never been “just sending mass emails” or posting clickbait on social media. Crafting a creative and relevant pitch and sending it to the right media contacts is an essential component of a well-executed PR campaign.