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PR Gets Political-Or Not

A recent survey of 20,000 Americans by Gallup and the Knight Foundation showed that Americans’ trust of the news media is declining. This growing skepticism

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PR vs. Advertising

Often times, people who aren’t in our industry have no idea what PR is. Many even confuse public relations with advertising, when in reality, the

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Instagram Reels

Creating and sharing video clips has only grown in popularity as video sharing app TikTok exploded across the US earlier this year. The app was

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Making Opinions Count in PR

Public relations professionals who rely on pitch letters and press releases are missing an excellent opportunity to get clients in-the-news that showcases thought leadership and

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