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Our Blog

Home / Blog

Instagram Reels

September 2, 2020/0/5/

Creating and sharing video clips has only grown in popularity as video sharing app TikTok exploded across the US earlier this year. The app was so popular in fact that it was downloaded 315 million times in the first three months of this year, more quarterly downloads than any other app in history according to [...]

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Waking Up from the Back-to-School PR Nightmare

August 19, 2020/0/5/

For the nation’s estimated 56.6 million students who attend elementary, middle, and high schools across the United States, the looming school year is laced with uncertainty. For their parents, the number of potential options and outcomes is daunting, to say the least. Amidst all the havoc that COVID-19 has caused, it has also become a PR [...]

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“Whiplash” PR Strategy for Re-Openings and Closings

August 5, 2020/0/5/

In the first weeks of the COVID-19 outbreak, businesses called upon their PR agencies to rapidly push out information about closings and reduced operations, focusing on what products and services would be offered, and how. Curbside, online and delivery options became part of a new lexicon that offered lifelines for struggling small and large businesses [...]

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5 Social Media Metrics to Watch

July 30, 2020/0/5/

It is no secret that having a social media presence for your brand is important. However, equally as important are the brand’s social media metrics, which demonstrate the overall success of a post over time. Brands that track, analyze and understand their social media metrics benefit by obtaining a better understanding of their business goals, [...]

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The Red, White & Blues: Canceled 4th of July Events & Promotions Leave Business Owners Scratching Their Heads

July 22, 2020/0/5/

With so many normal things canceled due to COVID-19, this Independence Day is shaping up to be a sad occasion. Businesses have been re-shutdown and many restaurants are now prohibited from dine-in service, unless outdoors. Even then, they’re forced to spread tables out and function at only 50% capacity. With a holiday like the Fourth [...]

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Making Opinions Count in PR

July 8, 2020/0/5/

Public relations professionals who rely on pitch letters and press releases are missing an excellent opportunity to get clients in-the-news that showcases thought leadership and offers total control over messaging. What is this often-overlooked tool in the PR toolkit? The Op-Ed. An op-ed, short for "opposite the editorial page,” is a written prose piece typically [...]

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Businesses Taking a Stand

July 2, 2020/0/4/

In today’s digital age, brands are feeling pressured to take a stand more than ever before. Unlike traditional consumers who may have prioritized price or convenience, today’s consumers – specifically millennials – are belief-driven and want to see brands improve the world and make a profit. As a result, companies are having to rely more [...]

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Using PR to Save a University Athletics Program

June 17, 2020/0/4/

The Situation: On Thursday, May 28, 2020, Brown University – one of eight schools that makeup the Ivy League – announced it was cutting a number of varsity sports from the school’s athletics department, including Men’s Indoor/Outdoor Track & Field and Cross Country. The decision would be effective immediately and student-athletes would have to make the [...]

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What’s the Point? 6 Reasons Why Your Website Should Have a Blog

June 10, 2020/0/4/

What exactly are we doing here? Why does this tab even exist? Does anyone really read these things? The answer is quite possibly no – or maybe not yet. And because you’ve decided to stop by our blog, we may as well give you some solid reasons as to why putting content like this out [...]

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Time for PR: Telling the Community you’re Re-Opening for Business

May 27, 2020/0/3/

At the height of the pandemic the U.S. Chamber of Commerce reported that over 50% of small businesses were projected to temporarily shut down because of COVID-19. 20% of small businesses reported that they were transitioning to some level of teleworking, while 17% of retailers’ operations moved to virtual or digital platforms. Today, as businesses [...]

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