The Delray Beach Open by VITACOST.com (www.YellowTennisBall.com) is a yearly stop on the global ATP Tour and a favorite “socially-sporting” experience for locals and tourists alike. It is world renowned as the place to be for both on- and off-the-court action and is held in Delray Beach, Florida at the Delray Beach Stadium & Tennis Center. Each year the Delray Beach Open by VITACOST.com brings world-class tennis players and thousands of visitors to Delray Beach and Palm Beach County. In 2010, the tournament received the Discover The Palm Beaches Florida’s annual Providencia Award for its extraordinary contribution to tourism. The City of Delray Beach was also a finalist for the USTA’s “Best Tennis Town” Award and in 2003, the tournament was the recipient of an “ATP Award of Excellence.”
BlueIvy Communications won a three-year appointment as PR Agency of Record to promote attendance at this popular annual event to maximize local visibility for the tournament, sponsors, food + beverage vendors and VIP opportunities during the 10-day festivities.
BlueIvy Communications was first tapped to handle publicity for this popular annual event in 2020 and garnered extensive publicity before, during and after the tournament in local magazines, newspapers and on every local television news channel.
BlueIvy Communications knows the importance of spotlighting businesses in the local community, even when promoting an international event as globally recognized as the ATP Tour. Our media coverage included the Delray Beach Open’s partnerships with local businesses alongside the event’s national sponsors to bring to the forefront all the community has to offer during the week-long event.
The team at BlueIvy also believed this was an opportunity to highlight South Florida and Delray Beach Open affiliated leaders who contribute to the athletic and community spirit that the Delray Beach Open brings to our area year after year.
With the announcement of local tennis sensation Coco Gauff joining the Delray Beach Open as part of an exhibition, BlueIvy was charged with getting the maximum amount of coverage – while balancing the time availability of Coco and her team. The result? A front page feature in Lifestyle Magazine and its over 14 sister publications throughout the region.
In 2021, faced with pandemic restrictions and a last-minute date change, BlueIvy quickly pivoted to not only be prepared to roll-out its communications strategy one-month early but also to emphasize DBO’s focus on safety and social distancing at the event. BlueIvy secured media placements that detailed how the event would handle seating, safety and creating a “bubble” for the athletes and other participants to ensure everyone’s health was of the utmost importance. As a result, the Delray Beach Open met its attendance goals in the most difficult circumstances and received positive coverage with multiple placements in all local media.