The BlueIvy team leveraged STS Inks’ strong industry reputation in creating a consistent cadence of press outreach targeting the company’s very specific trade audience and encouraged media interviews with its leadership. We focused on promoting the new DTF printer, as well as subsequent product releases, including printers and new ink products, utilizing a combination of wire services and hand-pitching. We also successfully supported their trade show participation with one-on-one media outreach.
BlueIvy’s video production team worked with STS Inks’ sales team to create a series of user videos that complemented each new product launch with additional “how-to-use” content. These videos offered the company greater visibility among its constituents, while providing a strong sales support tool.
The BlueIvy video series amplified brand messaging with content designed to directly serve STS Inks customers.