Azure Development

Azure Development is a long-established brand that is widely recognized for its broad palette of architectural styles, quality design and flawless construction for its luxury single and multi-family homes, residential homes and unique commercial properties. Azure Development has been renowned along the coastal communities of South Palm Beach County, and the company principals wanted to refresh their brand to truly meet the moment in what was becoming a white-hot, hypercompetitive South Florida market.


With the escalating Florida real estate boom, the company principals recognized phenomenal growth opportunities and decided to take their business up a notch. Their goal was to spark a new stage of company growth and tapped the BlueIvy Communications team for a 360-degree brand elevation that would drive their successful business to even greater heights. The BlueIvy team moved forward on multiple fronts beginning with an in-depth analysis on the company’s branding and its consumer-facing components. In order to attract growing consumer interest in South Florida, BlueIvy Communications embarked on a robust custom website rebuild that would beautifully showcase Azure Development’s unique approach to luxury waterfront estates and luxury urban living. Simultaneously, BlueIvy Communications launched a major publicity effort and developed brand new collateral material.


The completed website redesign, including a comprehensive update of all of Azure’s photo resources and written content, has been the centerpiece of Azure Development’s brand elevation

BlueIvy created a new hard-copy brochure featuring the best-of-the-best Azure Development projects

Our ongoing email campaign is reaching out to prospective Azure Development clientele and re-targeting those who had expressed past interest in Azure’s signature custom-designed homes.
Steady cadence of press releases, one of which garnered coverage on Azure’s historic headquarters building in the Palm Beach Post, Atlantic Magazine, South Florida Business Journal and both WPTV and WFLX TV news.