The EnterWorks solution is a Multi-Domain Master Data Management (MDM) and business process automation solution provider that powers 2400+ brands including Fender, GSK, Thomson Reuters, Mary Kay, IDEA, US Foods, Ecolab, Carhartt, Rich Products, and many more. The EnterWorks platform is highly ranked by industry analysts as a Multi-Domain Master Data Management hub with deep Product Information Management (PIM) and Digital Asset Management (DAM) capabilities. Their flexible platform enables customers to deliver high-quality data and experiences across systems, channels, and audiences.

In 2020, EnterWorks was acquired by Winshuttle. Over 2,400 enterprises across the globe trust Winshuttle’s automation, product information management (PIM), and multi-domain master data management (MDM) software to drive business results at scale, become more agile and transform digital into a competitive advantage.


A Key Strategic Partner

BlueIvy was the public relations agency of record for EnterWorks for 6 years, beginning in 2016. EnterWorks executives relied on the BlueIvy team to manage all company communications, content development and media pitching because of the agency’s deep knowledge of the MDM/PIM space, industry media relationships and responsiveness.

Content Strategy

The BlueIvy team maintained and executed an editorial calendar, which we built around a cadence that allowed us to continually send media with news about EnterWorks. The team was also continually on alert for in-the-news topics to create media pitches that encouraged coverage on EnterWorks and the inclusion of quotes by company executives.

Our overall strategy concentrated on such focal points as:

  • EnterWorks Webinar Series
  • Gartner Reports
  • New Solutions and Offerings
  • Executive Team Announcements
  • Trade Show Participation
  • Blogs and Social Posts

Targeted Content

The BlueIvy team of professional writers is adept at researching and creating content on complex technology topics. Content creation by the Blue Ivy Writing Team was ever-mindful of always aligning with Marketing Messages/Talking Points, and encompassed:

  • Press Releases
  • Bylined Articles
  • Blog Posts
  • Backgrounders
  • Bios of Key Executives
  • Media Pitch Letters

Significant Media Coverage

By working with EnterWorks to identify its vertical industry sales targets, we developed a “Hit List” of media contacts that reached key target audiences. We also procured publications’ editorial calendars and identified ongoing opportunities for bylined content, opinion pieces and new product news.

Our outreach to media targets featured:

  • Email pitches/offer interviews and bylined content
  • Hand-pitched news releases
  • Cultivating ongoing, trusted editorial relationships
  • Leveraging ad buys/association participation

Thought Leadership

By interviewing EnterWorks leadership, BlueIvy drafted long-form thought leadership content that we placed in trade vertical media outlets. In communicating the knowledge and opinions of the leadership team, we established their industry leadership and built a body of work that showcased their proven thought leadership, data strategy and solutions execution.

BlueIvy “Showed” Off

The BlueIvy Team supported EnterWorks participation in trade shows, including NRF and ShopTalk. We became an extension of the sales & marketing team onsite by:

  • Procuring the press attendee list and setting up onsite media interviews
  • Developing press releases surrounding booth exhibit and launches
  • Promoting by-invitation events and executive speaking engagements
  • Creating photo and video content at the booth
  • Feeding social media with posts featuring EnterWorks show activities