Pike & Lustig

The law offices of Pike & Lustig, LLP is a full-service Florida law firm with an emphasis on personal injury and business litigation in Palm Beach, Broward and Dade counties.


Pike & Lustig hired BlueIvy Communications to build up brand awareness of their firm in South Florida – specifically West Palm Beach, Miami and Palm Beach Gardens. They wanted to stand out from other law firms in the area as the authorities on Business Litigation and Personal Injury Litigation. Their messaging was that they are the law firm that can handle the hardest cases – those that involve fraud, conspiracy, aggressive points, and cut-throat issues. Additionally, to counter, we wanted to also highlight their involvement in local organizations and all the good they do for the community.


Through a combination of proactive and reactive public relations and communications activity, BlueIvy Communications successfully turned Michael Pike, Daniel Lustig and the law office of Pike & Lustig into a respected authority on all things having to do with the law, best business practices, and legal rights.

For example, during the holiday season Michael Pike discussed legal liability for holiday parties hosted by both businesses and private persons, informing readers and viewers over a range of outlets, including: CBS12 WPEC, Delray Sun, Gateway Gazette, West Boca Times, The Villager and Boca Times.

The BlueIvy team leveraged current studies, new laws and seasonal trends to showcase the partners of Pike & Lustig as a thought leaders in safety.

To generate brand awareness, BlueIvy developed new collateral materials for Pike & Lustig, including: professional pictures for individuals and the firm, personalized garment bag gifts for clients during the holidays, new brochure and quarterly newsletter.
Michael Pike
In an effort to go beyond their professional role in South Florida, BlueIvy also wanted to highlight the firm’s involvement with charities and non-profits in the community and its leadership role among local entrepreneurs.
Finally, we were always able to spotlight any high-profile cases that may pique public interest and spread brand awareness among outstanding legal firms in the area.