Services

Public Relations

There is nothing more powerful in today’s business world than an unbiased recommendation or an objective affirmation. And that’s why the value of PR has never been stronger. At BlueIvy Communications, we are focused on building each of our client’s brands in the media through proactive and strategic public relations. BlueIvy Communications provides a full range of public relations services for our clients, including:

Press Releases

Utilizing media-genic language and SEO-friendly terms, we draft and edit press releases that clearly communicate your company’s message in a way that is attractive and interesting to your target media.

Media Alerts

When a business or organization is communicating an event or specific happening, a media alert may be the best option because it focuses on the who, what, when and where and can quickly convey the important information to the right audience.

Media Lists

Equally important to the information contained in a press release is the quality of the media outlets it is distributed to (via phone, email, social media, etc.), and the relationships your Public Relations agency has with local, national and trade media.

News Release Distribution

After the press release has been drafted, BlueIvy Communications can distribute the release to targeted media through phone, email, and personal relationships with individual outlets as well as a variety of reputable wire services (BusinessWire, PR Newswire, PRWeb, PRLog, etc.).

Media Pitching

The ability to craft and ultimately “pitch” a story to a client’s targeted media lists is a critical skill in today’s business world – and one that BlueIvy Communications has perfected. Media pitching is no longer just about sending mass emails or faxes; nowadays, crafting a creative and relevant pitch and sending it to the right media contact is an invaluable skill.

Media Training

Unsure if you are ready to talk to the media about your business? Let BlueIvy Communications’ expert media trainers guide you through the process and the actual interview! Media training will teach your spokesperson to respond confidently and clearly to the inquiry – regardless if it is a print, radio or TV outlet.

Communications

Regardless of the advancements in technology today, communications in the business world will not be replaced. As Robert Kent, former dean of Harvard Business School eloquently said, “In a business, communication is everything.” Why? Because communication is how businesses relate to, talk to and ultimately “sell” to all key stakeholders, including employees, customers, media and the public. And that is why strong, accurate communication is invaluable. BlueIvy Communications provides a variety of communications services for our clients, including:

Writing and Editing

Writing is at the core of communication – regardless of the vehicle. At BlueIvy Communications, our writing and editing skills are top notch. Our team researches, develops and writes messaging and other written materials for each of our clients that is appropriate for their business.

Website Content

Unsure about the existing content on your website or in need of new, fresher messaging? BlueIvy Communications can write content for your website that gives your brand the professional look and feel it needs.

Brochure and Newsletter Content

Communicating with existing and potential customers can often be done with a newsletter or brochure. BlueIvy Communications clients have utilized newsletters to educate existing customers and market to new clients, customers, and patients.

Articles and Editorials

Waiting for a journalist to report a story on you and your business? Be proactive and have BlueIvy Communications draft an article, feature story or editorial for you.

Blogging

It’s the newest way of communicating regularly with customers and “fans.” Don’t let your business get left behind. BlueIvy Communications can help research and write blog posts that get you and your business’ point of view and expertise out there for others to see.

Social Media

In today’s world, most businesses can’t afford not to be up on social media (Facebook, Twitter, LinkedIn, Instagram, for starters). Don’t lose out on potential customers and followers. Let BlueIvy Communications guide, boost, and manage your social media platform so you don’t have to!

Featured Case Studies

Slash Fitness Logo

Slash Fitness is a state-of-the-art personalized indoor training facility located in East Delray Beach, Florida. Offering personal and group training, Slash Fitness is ideal for men and women of all ages and fitness levels. During Slash Fitness group classes, the coach puts participants through a 45-minute workout consisting of cardio, as well as endurance, strength and functional fitness components. Since opening its doors seven years ago, Slash Fitness has focused on building a positive, healthy and inclusive community – making it one of the premier fitness facilities in South Florida.

JARC Florida Logo

JARC Florida is a non-sectarian organization based in Boca Raton that provides group homes, apartments, and vocational training for adults with developmental disabilities. They strive to assist each individual with becoming all he or she is capable of being and encourages this growth in a caring, nurturing environment. It is the mission of JARC FL, in partnership with the families of its clients, to promote independence, dignity, and self-respect to create more fulfilling lives. 

The Delray Beach Open by VITACOST.com (www.YellowTennisBall.com) is a yearly stop on the global ATP Tour and a favorite “socially-sporting” experience for locals and tourists alike.  It is world renowned as the place to be for both on- and off-the-court action and is held in Delray Beach, Florida at the Delray Beach Stadium & Tennis Center. Each year the Delray Beach Open by VITACOST.com brings world-class tennis players and thousands of visitors to Delray Beach and Palm Beach County. In 2010, the tournament received the Discover The Palm Beaches Florida’s annual Providencia Award for its extraordinary contribution to tourism. The City of Delray Beach was also a finalist for the USTA’s “Best Tennis Town” Award and in 2003, the tournament was the recipient of an “ATP Award of Excellence.”

Amplifi is a strategy and information management consultancy that helps the world’s leading brands, retailers, distributors and manufacturers harness the power of their #1 asset: THEIR DATA. Amplifi provides best-in-class data consulting services that address the entire information value chain from strategy, solution definition and design to implementation of information management technologies and solutions. Consistently recognized as a leader by Gartner on the Market Guide for MDM External Service Providers report, Amplifi provides strategic consulting and implementation services for industry-leading B2B and B2C companies through its global offices. 

Our Clients

(Former and Current)