Susan G. Komen® is the world’s leading nonprofit breast cancer organization, working to save lives and end breast cancer forever. Komen has an unmatched, comprehensive 360-degree approach to fighting this disease across all fronts and supporting millions of people in the U.S. and in countries worldwide.

MORE THAN PINK Walks, held in cities across the United States, are a focal point to fundraise and raise visibility for Susan G. Komen’s important work in advocating for patients, driving research breakthroughs, improving access to high-quality care, offering direct patient support and empower people with trustworthy information.


BlueIvy Communications was brought aboard by the Susan G. Komen® organization to maximize registration numbers and attendance for MORE THAN PINK Walks by securing media coverage for walks on three separate dates in three locations: Miami, West Palm Beach and Orlando. The goal was to increase awareness of the Susan G. Komen brand, its MORE THAN PINK Walks and spotlight local leadership and participants.

The BlueIvy team focused on developing extensive written materials for media outreach and procuring media coverage in each individual market that encompassed:

  • Press Releases
  • Media Alerts
  • Bios on Key Individuals
  • Event Fact Sheets
  • Messaging Documents
  • Media training spokespeople
  • 3-market Media Contact Lists, Media Calendar Listing sites and other opportunities for coverage


As a result of pitching media in three markets leading up to events, day of and post-event coverage and spokesperson interviews, we procured media placements that reached an audience of millions, representing roughly $300,000 in advertising value per market, including: