PR Gets Political-Or Not

A recent survey of 20,000 Americans by Gallup and the Knight Foundation showed that Americans’ trust of the news media is declining. This growing skepticism is bad news for PR professionals who rely on the third party “endorsement” media offers to communicate news and information about clients’ products and services The survey indicated that Americans […]

Putting on a Press Conference During Covid-19? Try a Media Deskside Instead.

The traditional press conference: reporters holding microphones; photographers and videographers with cameras; and writers scribbling on note pads and hitting record on their tape devices… A press conference or news conference is defined as a media event in which newsmakers invite journalists to hear them speak and, most often, ask questions. Historically, politicians, sports teams, event organizers, private companies, and […]

PR vs. Advertising

Often times, people who aren’t in our industry have no idea what PR is. Many even confuse public relations with advertising, when in reality, the two are VERY different. An advertisement is created and produced by an agency who then decides on the best places to run it. Media buys depend on the market and […]

Instagram Reels

Creating and sharing video clips has only grown in popularity as video sharing app TikTok exploded across the US earlier this year. The app was so popular in fact that it was downloaded 315 million times in the first three months of this year, more quarterly downloads than any other app in history according to […]

Waking Up from the Back-to-School PR Nightmare

For the nation’s estimated 56.6 million students who attend elementary, middle, and high schools across the United States, the looming school year is laced with uncertainty. For their parents, the number of potential options and outcomes is daunting, to say the least. Amidst all the havoc that COVID-19 has caused, it has also become a PR […]

“Whiplash” PR Strategy for Re-Openings and Closings

In the first weeks of the COVID-19 outbreak, businesses called upon their PR agencies to rapidly push out information about closings and reduced operations, focusing on what products and services would be offered, and how. Curbside, online and delivery options became part of a new lexicon that offered lifelines for struggling small and large businesses […]

5 Social Media Metrics to Watch

It is no secret that having a social media presence for your brand is important. However, equally as important are the brand’s social media metrics, which demonstrate the overall success of a post over time. Brands that track, analyze and understand their social media metrics benefit by obtaining a better understanding of their business goals, […]