Clients often ask the BlueIvy team whether or not they should post blogs on their websites. The answer is often yes, but the real question they should be asking is whether their staff should write the blogs. Unless a company associate has dedicated blogging experience, the answer is likely “no.”
What exactly is a blog? Our friends at Merriam-Webster say that a blog is “a regular feature appearing online that typically relates to a particular topic and consists of articles and personal commentary by one or more authors.” In fact, what you’re reading right now is a blog and will run on average 300-350 words.
Blogs help companies with their search engine optimization or SEO. SEO is content that will help companies rank higher in Google searches. To help with search, blogs should contain keywords, which are the search terms people are most likely to use when seeking a particular service or goods.
Professional blog writers are adept at balancing blog content to ensure it isn’t so overstuffed with keywords that readers lose interest. Keep in mind, blogging is best when done regularly and with an editorial calendar aligned to sales and marketing initiatives.
Still want to try your hand at blogging? Here are a few tips:
Most importantly, end with a call to action that gives the reader something to do, such as calling an 800 number or visiting your e-commerce portal. Let readers know exactly what steps you want them to take – if your blog is good, they’ll do it!
Ready to blog, but still want to leave it to the professionals? Contact the BlueIvy team by emailing info@BlueIvy.co.