The Red, White & Blues: Canceled 4th of July Events & Promotions Leave Business Owners Scratching Their Heads
With so many normal things canceled due to COVID-19, this Independence Day is shaping up to be a sad occasion. Businesses have been re-shutdown and many restaurants are now prohibited from dine-in service, unless outdoors. Even then, they’re forced to spread tables out and function at only 50% capacity. With a holiday like the Fourth [...]
o3bdeveloper BlueIvy blog, blogging, business, coronavirus, covid-19, marketer, marketing, newspaper, pandemic, press release, public relations, racism, search engines, Small Business, strategyMaking Opinions Count in PR
Public relations professionals who rely on pitch letters and press releases are missing an excellent opportunity to get clients in-the-news that showcases thought leadership and offers total control over messaging. What is this often-overlooked tool in the PR toolkit? The Op-Ed. An op-ed, short for "opposite the editorial page,” is a written prose piece typically [...]
o3bdeveloper BlueIvy blog, blogging, business, communications, editorial, magazine, marketer, marketing, newspaper, op-ed, press release, public relations, racism, search engines, Small Business, strategyBusinesses Taking a Stand
In today’s digital age, brands are feeling pressured to take a stand more than ever before. Unlike traditional consumers who may have prioritized price or convenience, today’s consumers – specifically millennials – are belief-driven and want to see brands improve the world and make a profit. As a result, companies are having to rely more [...]
o3bdeveloper BlueIvy Black Lives Matter, BLM, blog, blogging, branding, business, communications, marketer, marketing, press release, public relations, racism, search engines, Small Business, strategy