5 Social Media Metrics to Watch
It is no secret that having a social media presence for your brand is important. However, equally as important are the brand’s social media metrics, which demonstrate the overall success of a post over time. Brands that track, analyze and understand their social media metrics benefit by obtaining a better understanding of their business goals, [...]
o3bdeveloper BlueIvy blog, blogging, business, marketer, marketing, press release, public relations, search engines, Small Business, social media, strategyThe Red, White & Blues: Canceled 4th of July Events & Promotions Leave Business Owners Scratching Their Heads
With so many normal things canceled due to COVID-19, this Independence Day is shaping up to be a sad occasion. Businesses have been re-shutdown and many restaurants are now prohibited from dine-in service, unless outdoors. Even then, they’re forced to spread tables out and function at only 50% capacity. With a holiday like the Fourth [...]
o3bdeveloper BlueIvy blog, blogging, business, coronavirus, covid-19, marketer, marketing, newspaper, pandemic, press release, public relations, racism, search engines, Small Business, strategyMaking Opinions Count in PR
Public relations professionals who rely on pitch letters and press releases are missing an excellent opportunity to get clients in-the-news that showcases thought leadership and offers total control over messaging. What is this often-overlooked tool in the PR toolkit? The Op-Ed. An op-ed, short for "opposite the editorial page,” is a written prose piece typically [...]
o3bdeveloper BlueIvy blog, blogging, business, communications, editorial, magazine, marketer, marketing, newspaper, op-ed, press release, public relations, racism, search engines, Small Business, strategyBusinesses Taking a Stand
In today’s digital age, brands are feeling pressured to take a stand more than ever before. Unlike traditional consumers who may have prioritized price or convenience, today’s consumers – specifically millennials – are belief-driven and want to see brands improve the world and make a profit. As a result, companies are having to rely more [...]
o3bdeveloper BlueIvy Black Lives Matter, BLM, blog, blogging, branding, business, communications, marketer, marketing, press release, public relations, racism, search engines, Small Business, strategyUsing PR to Save a University Athletics Program
The Situation: On Thursday, May 28, 2020, Brown University – one of eight schools that makeup the Ivy League – announced it was cutting a number of varsity sports from the school’s athletics department, including Men’s Indoor/Outdoor Track & Field and Cross Country. The decision would be effective immediately and student-athletes would have to make the [...]
o3bdeveloper BlueIvy blog, blogging, branding, business, communications, marketer, marketing, press release, public relations, ROI, search engines, SEO, Small Business, strategyWhat’s the Point? 6 Reasons Why Your Website Should Have a Blog
What exactly are we doing here? Why does this tab even exist? Does anyone really read these things? The answer is quite possibly no – or maybe not yet. And because you’ve decided to stop by our blog, we may as well give you some solid reasons as to why putting content like this out [...]
o3bdeveloper BlueIvy blog, blogging, branding, business, communications, marketer, marketing, press release, public relations, ROI, search engines, SEO, Small Business, strategyTime for PR: Telling the Community you’re Re-Opening for Business
At the height of the pandemic the U.S. Chamber of Commerce reported that over 50% of small businesses were projected to temporarily shut down because of COVID-19. 20% of small businesses reported that they were transitioning to some level of teleworking, while 17% of retailers’ operations moved to virtual or digital platforms. Today, as businesses [...]
o3bdeveloper BlueIvy branding, business, communications, coronavirus, covid-19, crisis management, marketer, marketing, PR, press release, public relations, ROI, Small BusinessHow to adjust PR strategies during COVID-19 pandemic
The coronavirus pandemic has resulted in a complete shift in brand strategies for many businesses worldwide. As public relations specialists, we see first-hand the rapid changes brands are currently undergoing. In a time where change is constant, it is important for businesses to reevaluate current brand strategies so it can continue moving forward. Here are [...]
o3bdeveloper BlueIvy branding, business, communications, coronavirus, covid-19, crisis management, marketer, marketing, PR, press release, public relations, ROIEmbracing PR: Florida Family Support
The coronavirus pandemic has brought with it a wave of change in how we go about our daily lives. For families with children, balancing work life with home life while trying to keep their kids happy and continuing their schoolwork is beyond challenging. And if one of their children has special needs, a whole new [...]
o3bdeveloper BlueIvy communications, coronavirus, covid-19, crisis management, marketer, marketing, PR, press release, public relations, ROI5 PR Crisis Tips to Deal with COVID-19 Pandemic
Businesses have been feeling the impact from the coronavirus crisis for a while now as its employees, clients and the public continue practicing self-isolation and social distancing. In a crisis communications situation like this, communications strategies are more important than ever. Maintaining a calm, unified brand voice and keeping open channels of communication is key. [...]
o3bdeveloper BlueIvy brand, branding management, communications, coronavirus, covid-19, crisis management, marketer, marketing, PR, press release, public relations, ROI