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Tag: editorial

Home / Blog / ArchivesTag: editorial

Making Opinions Count in PR

July 8, 2020/0/5/

Public relations professionals who rely on pitch letters and press releases are missing an excellent opportunity to get clients in-the-news that showcases thought leadership and offers total control over messaging. What is this often-overlooked tool in the PR toolkit? The Op-Ed. An op-ed, short for "opposite the editorial page,” is a written prose piece typically [...]

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