Waking Up from the Back-to-School PR Nightmare

For the nation’s estimated 56.6 million students who attend elementary, middle, and high schools across the United States, the looming school year is laced with uncertainty. For their parents, the number of potential options and outcomes is daunting, to say the least. Amidst all the havoc that COVID-19 has caused, it has also become a PR […]

“Whiplash” PR Strategy for Re-Openings and Closings

In the first weeks of the COVID-19 outbreak, businesses called upon their PR agencies to rapidly push out information about closings and reduced operations, focusing on what products and services would be offered, and how. Curbside, online and delivery options became part of a new lexicon that offered lifelines for struggling small and large businesses […]

Time for PR: Telling the Community you’re Re-Opening for Business

At the height of the pandemic the U.S. Chamber of Commerce reported that over 50% of small businesses were projected to temporarily shut down because of COVID-19. 20% of small businesses reported that they were transitioning to some level of teleworking, while 17% of retailers’ operations moved to virtual or digital platforms. Today, as businesses […]

How to adjust PR strategies during COVID-19 pandemic

The coronavirus pandemic has resulted in a complete shift in brand strategies for many businesses worldwide. As public relations specialists, we see first-hand the rapid changes brands are currently undergoing. In a time where change is constant, it is important for businesses to reevaluate current brand strategies so it can continue moving forward. Here are […]

Embracing PR: Florida Family Support

Natalia Herrera - BCBA, LMHC

The coronavirus pandemic has brought with it a wave of change in how we go about our daily lives. For families with children, balancing work life with home life while trying to keep their kids happy and continuing their schoolwork is beyond challenging. And if one of their children has special needs, a whole new […]

5 PR Crisis Tips to Deal with COVID-19 Pandemic

Businesses have been feeling the impact from the coronavirus crisis for a while now as its employees, clients and the public continue practicing self-isolation and social distancing. In a crisis communications situation like this, communications strategies are more important than ever. Maintaining a calm, unified brand voice and keeping open channels of communication is key. […]

The Power of PR: Enacting Change

The rampant change caused by the coronavirus is striking various aspects of everyone’s lives, and unfortunately, among the many who are suffering are US military families across the nation, and around the world. PCS Pay It Forward is a real estate company that helps military families who are relocating from one duty station to another, […]

Marketers Pivot from Advertising to PR in Uncertain Times

Ad buys are projected to decline by nearly 12% this year in response to cutbacks due to COVID-19 (source: IPG Mediabrands-owned Magna Global). By comparison, during the 2008 recession, advertising outlays fell by 13%. Savvy marketers are finding they can cut ad spend and maximize ROI by turning to public relations agencies. Public relations strategies […]

Telehealth & HIPPA Compliancy in the Age of Coronavirus

Electronic protected health information (ePHI) is protected health information (PHI) that is produced, saved, transferred or received in an electronic form. In the United States, ePHI management is covered under the Health Insurance Portability and Accountability Act of 1996 (HIPAA) Security Rule. The HIPAA guidelines on telemedicine are contained within the HIPAA Security Rule and stipulate: Only […]