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Tag: communications

Home / Blog / ArchivesTag: communications

Making Opinions Count in PR

July 8, 2020/0/5/

Public relations professionals who rely on pitch letters and press releases are missing an excellent opportunity to get clients in-the-news that showcases thought leadership and offers total control over messaging. What is this often-overlooked tool in the PR toolkit? The Op-Ed. An op-ed, short for "opposite the editorial page,” is a written prose piece typically [...]

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Businesses Taking a Stand

July 2, 2020/0/4/

In today’s digital age, brands are feeling pressured to take a stand more than ever before. Unlike traditional consumers who may have prioritized price or convenience, today’s consumers – specifically millennials – are belief-driven and want to see brands improve the world and make a profit. As a result, companies are having to rely more [...]

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Using PR to Save a University Athletics Program

June 17, 2020/0/4/

The Situation: On Thursday, May 28, 2020, Brown University – one of eight schools that makeup the Ivy League – announced it was cutting a number of varsity sports from the school’s athletics department, including Men’s Indoor/Outdoor Track & Field and Cross Country. The decision would be effective immediately and student-athletes would have to make the [...]

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What’s the Point? 6 Reasons Why Your Website Should Have a Blog

June 10, 2020/0/4/

What exactly are we doing here? Why does this tab even exist? Does anyone really read these things? The answer is quite possibly no – or maybe not yet. And because you’ve decided to stop by our blog, we may as well give you some solid reasons as to why putting content like this out [...]

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Time for PR: Telling the Community you’re Re-Opening for Business

May 27, 2020/0/3/

At the height of the pandemic the U.S. Chamber of Commerce reported that over 50% of small businesses were projected to temporarily shut down because of COVID-19. 20% of small businesses reported that they were transitioning to some level of teleworking, while 17% of retailers’ operations moved to virtual or digital platforms. Today, as businesses [...]

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How to adjust PR strategies during COVID-19 pandemic

May 20, 2020/0/3/

The coronavirus pandemic has resulted in a complete shift in brand strategies for many businesses worldwide. As public relations specialists, we see first-hand the rapid changes brands are currently undergoing. In a time where change is constant, it is important for businesses to reevaluate current brand strategies so it can continue moving forward. Here are [...]

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Embracing PR: Florida Family Support

May 13, 2020/0/2/

The coronavirus pandemic has brought with it a wave of change in how we go about our daily lives. For families with children, balancing work life with home life while trying to keep their kids happy and continuing their schoolwork is beyond challenging. And if one of their children has special needs, a whole new [...]

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5 PR Crisis Tips to Deal with COVID-19 Pandemic

May 6, 2020/0/2/

Businesses have been feeling the impact from the coronavirus crisis for a while now as its employees, clients and the public continue practicing self-isolation and social distancing. In a crisis communications situation like this, communications strategies are more important than ever. Maintaining a calm, unified brand voice and keeping open channels of communication is key. [...]

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