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Tag: business

Home / Blog / ArchivesTag: business

5 Social Media Metrics to Watch

July 30, 2020/0/5/

It is no secret that having a social media presence for your brand is important. However, equally as important are the brand’s social media metrics, which demonstrate the overall success of a post over time. Brands that track, analyze and understand their social media metrics benefit by obtaining a better understanding of their business goals, [...]

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The Red, White & Blues: Canceled 4th of July Events & Promotions Leave Business Owners Scratching Their Heads

July 22, 2020/0/5/

With so many normal things canceled due to COVID-19, this Independence Day is shaping up to be a sad occasion. Businesses have been re-shutdown and many restaurants are now prohibited from dine-in service, unless outdoors. Even then, they’re forced to spread tables out and function at only 50% capacity. With a holiday like the Fourth [...]

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Making Opinions Count in PR

July 8, 2020/0/5/

Public relations professionals who rely on pitch letters and press releases are missing an excellent opportunity to get clients in-the-news that showcases thought leadership and offers total control over messaging. What is this often-overlooked tool in the PR toolkit? The Op-Ed. An op-ed, short for "opposite the editorial page,” is a written prose piece typically [...]

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Businesses Taking a Stand

July 2, 2020/0/4/

In today’s digital age, brands are feeling pressured to take a stand more than ever before. Unlike traditional consumers who may have prioritized price or convenience, today’s consumers – specifically millennials – are belief-driven and want to see brands improve the world and make a profit. As a result, companies are having to rely more [...]

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Using PR to Save a University Athletics Program

June 17, 2020/0/4/

The Situation: On Thursday, May 28, 2020, Brown University – one of eight schools that makeup the Ivy League – announced it was cutting a number of varsity sports from the school’s athletics department, including Men’s Indoor/Outdoor Track & Field and Cross Country. The decision would be effective immediately and student-athletes would have to make the [...]

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What’s the Point? 6 Reasons Why Your Website Should Have a Blog

June 10, 2020/0/4/

What exactly are we doing here? Why does this tab even exist? Does anyone really read these things? The answer is quite possibly no – or maybe not yet. And because you’ve decided to stop by our blog, we may as well give you some solid reasons as to why putting content like this out [...]

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Time for PR: Telling the Community you’re Re-Opening for Business

May 27, 2020/0/3/

At the height of the pandemic the U.S. Chamber of Commerce reported that over 50% of small businesses were projected to temporarily shut down because of COVID-19. 20% of small businesses reported that they were transitioning to some level of teleworking, while 17% of retailers’ operations moved to virtual or digital platforms. Today, as businesses [...]

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How to adjust PR strategies during COVID-19 pandemic

May 20, 2020/0/3/

The coronavirus pandemic has resulted in a complete shift in brand strategies for many businesses worldwide. As public relations specialists, we see first-hand the rapid changes brands are currently undergoing. In a time where change is constant, it is important for businesses to reevaluate current brand strategies so it can continue moving forward. Here are [...]

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