PR Gets Political-Or Not

A recent survey of 20,000 Americans by Gallup and the Knight Foundation showed that Americans’ trust of the news media is declining. This growing skepticism is bad news for PR professionals who rely on the third party “endorsement” media offers to communicate news and information about clients’ products and services The survey indicated that Americans […]

Putting on a Press Conference During Covid-19? Try a Media Deskside Instead.

The traditional press conference: reporters holding microphones; photographers and videographers with cameras; and writers scribbling on note pads and hitting record on their tape devices… A press conference or news conference is defined as a media event in which newsmakers invite journalists to hear them speak and, most often, ask questions. Historically, politicians, sports teams, event organizers, private companies, and […]

PR vs. Advertising

Often times, people who aren’t in our industry have no idea what PR is. Many even confuse public relations with advertising, when in reality, the two are VERY different. An advertisement is created and produced by an agency who then decides on the best places to run it. Media buys depend on the market and […]

Instagram Reels

Creating and sharing video clips has only grown in popularity as video sharing app TikTok exploded across the US earlier this year. The app was so popular in fact that it was downloaded 315 million times in the first three months of this year, more quarterly downloads than any other app in history according to […]

Businesses Taking a Stand

In today’s digital age, brands are feeling pressured to take a stand more than ever before. Unlike traditional consumers who may have prioritized price or convenience, today’s consumers – specifically millennials – are belief-driven and want to see brands improve the world and make a profit. As a result, companies are having to rely more […]

Using PR to Save a University Athletics Program

The Situation: On Thursday, May 28, 2020, Brown University – one of eight schools that makeup the Ivy League – announced it was cutting a number of varsity sports from the school’s athletics department, including Men’s Indoor/Outdoor Track & Field and Cross Country. The decision would be effective immediately and student-athletes would have to make the […]

What’s the Point? 6 Reasons Why Your Website Should Have a Blog

What exactly are we doing here? Why does this tab even exist? Does anyone really read these things? The answer is quite possibly no – or maybe not yet. And because you’ve decided to stop by our blog, we may as well give you some solid reasons as to why putting content like this out […]

Time for PR: Telling the Community you’re Re-Opening for Business

At the height of the pandemic the U.S. Chamber of Commerce reported that over 50% of small businesses were projected to temporarily shut down because of COVID-19. 20% of small businesses reported that they were transitioning to some level of teleworking, while 17% of retailers’ operations moved to virtual or digital platforms. Today, as businesses […]

How to adjust PR strategies during COVID-19 pandemic

The coronavirus pandemic has resulted in a complete shift in brand strategies for many businesses worldwide. As public relations specialists, we see first-hand the rapid changes brands are currently undergoing. In a time where change is constant, it is important for businesses to reevaluate current brand strategies so it can continue moving forward. Here are […]