PR Gets Political-Or Not

A recent survey of 20,000 Americans by Gallup and the Knight Foundation showed that Americans’ trust of the news media is declining. This growing skepticism is bad news for PR professionals who rely on the third party “endorsement” media offers to communicate news and information about clients’ products and services The survey indicated that Americans […]

Putting on a Press Conference During Covid-19? Try a Media Deskside Instead.

The traditional press conference: reporters holding microphones; photographers and videographers with cameras; and writers scribbling on note pads and hitting record on their tape devices… A press conference or news conference is defined as a media event in which newsmakers invite journalists to hear them speak and, most often, ask questions. Historically, politicians, sports teams, event organizers, private companies, and […]

PR vs. Advertising

Often times, people who aren’t in our industry have no idea what PR is. Many even confuse public relations with advertising, when in reality, the two are VERY different. An advertisement is created and produced by an agency who then decides on the best places to run it. Media buys depend on the market and […]

Instagram Reels

Creating and sharing video clips has only grown in popularity as video sharing app TikTok exploded across the US earlier this year. The app was so popular in fact that it was downloaded 315 million times in the first three months of this year, more quarterly downloads than any other app in history according to […]

5 PR Crisis Tips to Deal with COVID-19 Pandemic

Businesses have been feeling the impact from the coronavirus crisis for a while now as its employees, clients and the public continue practicing self-isolation and social distancing. In a crisis communications situation like this, communications strategies are more important than ever. Maintaining a calm, unified brand voice and keeping open channels of communication is key. […]