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In the first weeks of the COVID-19 outbreak, businesses called upon their PR agencies to rapidly push out information about closings and …

It is no secret that having a social media presence for your brand is important. However, equally as important are the brand’s …

With so many normal things canceled due to COVID-19, this Independence Day is shaping up to be a sad occasion. Businesses have …

Public relations professionals who rely on pitch letters and press releases are missing an excellent opportunity to get clients in-the-news that showcases …

In today’s digital age, brands are feeling pressured to take a stand more than ever before. Unlike traditional consumers who may have …

The Situation: On Thursday, May 28, 2020, Brown University – one of eight schools that makeup the Ivy League – announced it …

What exactly are we doing here? Why does this tab even exist? Does anyone really read these things? The answer is quite …

At the height of the pandemic the U.S. Chamber of Commerce reported that over 50% of small businesses were projected to temporarily …

The coronavirus pandemic has resulted in a complete shift in brand strategies for many businesses worldwide. As public relations specialists, we see …