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Daily Archives: April 22, 2020

Home / Blog / Daily Archives: April 22, 2020

Marketers Pivot from Advertising to PR in Uncertain Times

April 22, 2020/0/1/

Ad buys are projected to decline by nearly 12% this year in response to cutbacks due to COVID-19 (source: IPG Mediabrands-owned Magna Global). By comparison, during the 2008 recession, advertising outlays fell by 13%. Savvy marketers are finding they can cut ad spend and maximize ROI by turning to public relations agencies. Public relations strategies [...]

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