Jean Cohen

Jean Cohen

Director of Content

As Director of Content for BlueIvy, Jean has her hand in all client projects and activities. Jean offers a broad background in merging traditional media and internet strategies into creative, fully optimized campaigns. She leverages corporate agency experience at Howard J. Rubenstein Associates, NW Ayer, B/W/R (the entertainment subsidiary of Ogilvy & Mather) and J. Walter Thompson, where she handled diverse clients including DeBeers, AT&T, General Motors, Pepsi Sports Marketing, Proctor & Gamble Broadcasting, Hush Puppies/Wolverine Worldwide and Ritz-Carlton Hotels. 

Building competencies across industry categories, Jean brings high-level executive expertise in branding and launching integrated marketing campaigns in fields encompassing technology, medicine, financial and legal services, education, arts and entertainment, retail, fashion and hospitality. 

Reflecting years of writing experience in both web and print media, Jean is adept at creating keyword-focused, targeted digital content to communicate effectively, while achieving maximum SEO results. 

Jean is a graduate of Tufts University and holds a master’s degree from Brown University. She spends her time between South Florida, New York, Boston and Philadelphia.