Guillermo Herrera

Creative Director

Guillermo Herrera is the Creative Director at BlueIvy Communications. In his role, he leads all visual communications projects – from package design to corporate identity (e.g. business cards, collateral materials and advertisements). Guillermo is also BlueIvy’s go-to resource for all corporate and product photography needs. 

Guillermo’s work can be described as detailed, creative and professional from start to finish – or in design terms – from conception to delivery! Guillermo enjoys the process of creatively evolving an idea from the back of a napkin to the cover of a magazine or the shelves of your local grocery store. 

Guillermo was born and raised in Venezuela; he graduated from university in 1995 with a degree in industrial and graphic design. Guillermo has more than two decades of experience in printing process, design, visual communications, and illustration. He has worked with clients in a range of industries, including: retail, pharmaceutical, nutrition, and consumer product goods. 

He currently resides in Boca Raton with his wife and daughter. In his spare time, Guillermo enjoys landscape and aerial photography, as well as working out.