The traditional press conference: reporters holding microphones; photographers and videographers with cameras; and writers scribbling on note pads and hitting record on their tape devices…
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The traditional press conference: reporters holding microphones; photographers and videographers with cameras; and writers scribbling on note pads and hitting record on their tape devices…
A press conference or news conference is defined as a media event in which newsmakers invite journalists to hear them speak and, most often, ask questions. Historically, politicians, sports teams, event organizers, private companies, and organizations (including police), hold them to get the information or news out all at once, to either garner additional publicity all at once, or to avoid having to speak to individual media outlets. In crisis situations, this order holds a special value because it offsets all critical questions at that exact moment.
But in our current environment, where bringing ten, 20 or more media contacts together in one place is frowned upon…what is a public relations professional to do (or rather advise their clients to do)?
While I’m sure the big, crowded press conference will be back in no time, and already has made a return in some environments (socially distanced, with masks of course), now is a great time for PR professionals to take advantage of the current environment, and bring it back to basics: the one-on-one media deskside.
Take this opportunity of small group meetings to get to know your local reporters and media contacts, build your personal relationships, and work on your communication skills (as well as those of your client). When things return to normal, you just may end up with a few extra direct media contacts in your back pocket!
We specialize in helping your company or organization building brands, a favorable brand image, securing positive media coverage, and enhancing your reputation in the media, market and community.
JARC-FL clients with disabilities, staff receive COVID-19 vaccine https://news.yahoo.com/jarc-fl-clients-disabilities-staff-214600951.html?soc_src=social-sh&soc_trk=tw&tsrc=twtr via @YahooNews @SunSentinel @JARCFlorida
Push to reduce fatal pedestrian, bicycle crashes in Palm Beach County https://www.wptv.com/news/region-c-palm-beach-county/push-to-reduce-fatal-pedestrian-bicycle-crashes-in-palm-beach-county @WPTV @TurnpikeLaw
Delray Beach Open navigates COVID-19 for successful tournament https://www.sun-sentinel.com/community/delray-sun/fl-cn-sp-delray-beach-open-successful-tourney-20210120-20210115-dj4esishdzgjjpkff7wrwwbkre-story.html @SunSentinel @DelrayBeachOpen @citydelraybeach @atptour @FAUNewsDesk @Vitacost #delraybeachopen #sunsentinel