Pike & Lustig hired BlueIvy Communications to build up brand awareness of their firm in South Florida – specifically West Palm Beach, Miami and Palm Beach Gardens. They wanted to stand out from other law firms in the area as the authorities on Business Litigation, Personal Injury Litigation, Insurance Litigation, and eventually as the go-to law firm for Business Interruption Insurance. Their messaging was that they are the law firm that can handle the hardest cases – those that involve fraud, conspiracy, aggressive, and cut-throat issues.