EnterWorks® Master Data Management (MDM) and Product Information Management (PIM) solution enables companies to acquire, manage and transform product information into persuasive content that drives higher sales and new competitive strengths through e-commerce Web, mobile, print and various electronic channels. Their services and products simplify data and information management for the user and the company’s many clients, including HP Hood, Mary Kay, Restoration Hardware, US Foods, Publishers Clearing House, and more. But how do you simplify the message for the masses, such as attendees of the National Retail Federation’s Big Show and/or journalists?