Dezerland Park, Miami’s largest indoor theme park, offers 250,000 square feet of fun, games,
events and activities. BlueIvy Communications was tasked with promoting Dezerland Park as a
whole by redoing its marketing collateral, website and securing positive media placements.
Karting Miami is the latest family-friendly, 80,000 square-foot addition to Dezerland Park.
Owner Michael Dezer wanted Karting Miami to be the new main attraction of the park, so
BlueIvy was enlisted to make its opening a “grand” one. BlueIvy generated media interest in the
grand opening by using creative pitch angles, hosting private VIP events for media, creating
timely social media content, unique videos, engaging contests and more.