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Home / Blog

Using PR to Save a University Athletics Program

June 17, 2020/0/4/

The Situation: On Thursday, May 28, 2020, Brown University – one of eight schools that makeup the Ivy League – announced it was cutting a number of varsity sports from the school’s athletics department, including Men’s Indoor/Outdoor Track & Field and Cross Country. The decision would be effective immediately and student-athletes would have to make the [...]

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What’s the Point? 6 Reasons Why Your Website Should Have a Blog

June 10, 2020/0/4/

What exactly are we doing here? Why does this tab even exist? Does anyone really read these things? The answer is quite possibly no – or maybe not yet. And because you’ve decided to stop by our blog, we may as well give you some solid reasons as to why putting content like this out [...]

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Time for PR: Telling the Community you’re Re-Opening for Business

May 27, 2020/0/3/

At the height of the pandemic the U.S. Chamber of Commerce reported that over 50% of small businesses were projected to temporarily shut down because of COVID-19. 20% of small businesses reported that they were transitioning to some level of teleworking, while 17% of retailers’ operations moved to virtual or digital platforms. Today, as businesses [...]

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How to adjust PR strategies during COVID-19 pandemic

May 20, 2020/0/3/

The coronavirus pandemic has resulted in a complete shift in brand strategies for many businesses worldwide. As public relations specialists, we see first-hand the rapid changes brands are currently undergoing. In a time where change is constant, it is important for businesses to reevaluate current brand strategies so it can continue moving forward. Here are [...]

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Embracing PR: Florida Family Support

May 13, 2020/0/2/

The coronavirus pandemic has brought with it a wave of change in how we go about our daily lives. For families with children, balancing work life with home life while trying to keep their kids happy and continuing their schoolwork is beyond challenging. And if one of their children has special needs, a whole new [...]

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5 PR Crisis Tips to Deal with COVID-19 Pandemic

May 6, 2020/0/2/

Businesses have been feeling the impact from the coronavirus crisis for a while now as its employees, clients and the public continue practicing self-isolation and social distancing. In a crisis communications situation like this, communications strategies are more important than ever. Maintaining a calm, unified brand voice and keeping open channels of communication is key. [...]

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The Power of PR: Enacting Change

April 29, 2020/0/2/

The rampant change caused by the coronavirus is striking various aspects of everyone’s lives, and unfortunately, among the many who are suffering are US military families across the nation, and around the world. PCS Pay It Forward is a real estate company that helps military families who are relocating from one duty station to another, [...]

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Marketers Pivot from Advertising to PR in Uncertain Times

April 22, 2020/0/1/

Ad buys are projected to decline by nearly 12% this year in response to cutbacks due to COVID-19 (source: IPG Mediabrands-owned Magna Global). By comparison, during the 2008 recession, advertising outlays fell by 13%. Savvy marketers are finding they can cut ad spend and maximize ROI by turning to public relations agencies. Public relations strategies [...]

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Telehealth & HIPPA Compliancy in the Age of Coronavirus

April 15, 2020/0/1/

Electronic protected health information (ePHI) is protected health information (PHI) that is produced, saved, transferred or received in an electronic form. In the United States, ePHI management is covered under the Health Insurance Portability and Accountability Act of 1996 (HIPAA) Security Rule. The HIPAA guidelines on telemedicine are contained within the HIPAA Security Rule and stipulate: Only [...]

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Zoom 101 –The PR Pros Guide to Videoconferencing

April 8, 2020/0/0/

For many, switching from working in an office to working virtually is simple. For others, working remote is how they work day-to-day, so it’s just business as usual.  However, for those who hear “zoom” and think of fast cars or a children’s television series, the “new normal” is a new challenge. First, what is Zoom? [...]

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