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PR vs. Advertising

Often times, people who aren’t in our industry have no idea what PR is. Many even confuse public relations with advertising, when …

Instagram Reels

Creating and sharing video clips has only grown in popularity as video sharing app TikTok exploded across the US earlier this year. …

For the nation’s estimated 56.6 million students who attend elementary, middle, and high schools across the United States, the looming school year is …

In the first weeks of the COVID-19 outbreak, businesses called upon their PR agencies to rapidly push out information about closings and …

It is no secret that having a social media presence for your brand is important. However, equally as important are the brand’s …

With so many normal things canceled due to COVID-19, this Independence Day is shaping up to be a sad occasion. Businesses have …

Public relations professionals who rely on pitch letters and press releases are missing an excellent opportunity to get clients in-the-news that showcases …

In today’s digital age, brands are feeling pressured to take a stand more than ever before. Unlike traditional consumers who may have …

The Situation: On Thursday, May 28, 2020, Brown University – one of eight schools that makeup the Ivy League – announced it …