For many, switching from working in an office to working virtually is simple. For others, working remote is how they work day-to-day, so it’s just business as usual.  However, for those who hear “zoom” and think of fast cars or a children’s television series, the “new normal” is a new challenge.

First, what is Zoom? Zoom is the “leader in modern enterprise video communications, with an easy, reliable cloud platform for video and audio conferencing, collaboration, chat, and webinars across mobile devices, desktops, telephones, and room systems.” Put simply, Zoom is to tele-commuting as conference rooms are to in-person meetings.

The website has a huge library of tutorials for beginners and experienced remote workers on how to use their videoconference platform. However, PR pros offer insider tips that take a page from the media training playbook we share with clients to prep them for television appearances. After all, a video conference has many similarities to a TV segment.  Here are simple PR pro tips:

Other things to remember

And here’s the most important tip…Smile!