Often times, people who aren’t in our industry have no idea what PR is. Many even confuse public relations with advertising, when in reality, the two are VERY different. An advertisement is created and produced by an agency who then decides on the best places to run it. Media buys depend on the market and demographic, however, the point is, you’re buying your way into the media. Which is totally fine! When you create an advertisement, you have complete control over your content and message. You have scripts and story boards, producers and designers, a whole team of people dedicated to creating the perfect way for you or your company to be presented to the world. With public relations, this isn’t the case.