The Schnellenberger Family Foundation, which was started by legendary football Coach Howard Schnellenberger, his wife Beverlee and their son Tim Schnellenberger, a recovering addict, is dedicated to supporting and educating the families of those addicted to drugs and/or alcohol with free weekly webinars, educational weekend retreats and seminars. The Foundation asked BlueIvy Communications to build a PR and Communications campaign to create positive attention and media exposure in local media, sports outlets, as well as addiction-related press.