PrimeTime Amusements has been a behemoth in the arcade and amusement industry since the 90s; but in 2013, the company launched a new division, which focused on theming arcade rooms and party rooms with larger than life figures, ranging from the Statue of Liberty to Aliens and Spaceships to Life Size Banana Splits. In order to bring attention to PrimeTime Amusement’s new area of expertise – which involved carving these figures out of Styrofoam, coating them with a weather-proof exterior, and then painting them – BlueIvy Communications worked with the team to launch a guerilla marketing style campaign.