Jewish Federation of South Palm Beach County
Case Study
Goal
The Jewish Federation of South Palm Beach is celebrating 40 years in 2019 and it wanted to commemorate the milestone for itself, the many departments and agencies it supports, its donors, and the community overall. JFed SPBC and Ruth & Norman Rales Jewish Family Services (one of the Federation’s leading agencies) contacted BlueIvy with the challenge: Make our 40th anniversary big!
Results
BlueIvy Communications worked with both JFed SPBC and Rales JFS to craft unique timelines, editorial calendars and story angles for each. Historical moments were extensively researched, as were key players, and partners. The strategy included happy birthday videos from local and influential Jewish leaders, proclamations from mayors and other dignitaries, community and volunteer days, as well as features on local television and in the newspaper. BlueIvy was able to find the perfect balance of self-promotion and celebrating the real people and departments – for JFed SPBC – a tough task to achieve.
