Guillermo Herrera

Guillermo Herrera is Creative Director at BlueIvy Communications, where he brings a multidisciplinary approach to visual storytelling, brand identity, and creative execution. A Spaniard raised in Venezuela, Guillermo brings more than 30 years of experience in industrial and graphic design, printing, photography, illustration, and visual communications to his work helping brands look, feel, and connect with the audiences they serve.

Known for his detailed eye, creative instincts, and commitment to polished work from concept to completion, Guillermo supports BlueIvy clients across a range of industries, including retail, pharmaceutical, nutrition, consumer products, and professional services. His work spans corporate identity, collateral materials, advertising, packaging, photography, and visual campaigns, translating ideas into design that feels purposeful, professional, and built to last.

Guillermo currently resides in Boca Raton with his wife and daughter. Outside of work, he enjoys landscape and aerial photography, staying active, and continuing to explore the creative tools and visual details that inspire his work.